EMPLOYEES CEO AI FINANCE MANAGERS LEGAL CULTURE

Everybody needs something from HR

The signal in the noise

Pulse HR Intelligence / 001

Des Moines

The room

35 hr leaders

The length

Six months

The market

One city

For senior HR leaders at small and midsize organizations who carry the whole business on their desk without a strategy team behind them.

Thirty-five seats, one table

1 of 35 seats

One hr leader

What should HR actually own going into 2027, and what should it stop owning?

Pulse HR Intelligence × Evil HR Lady

Evil HR Lady has entered the room.

Our guide through the absurdity of work

Suzanne Lucas, known worldwide as the Evil HR Lady, brings a candid, witty and no-nonsense perspective to the often-confusing world of HR and employment law.

A former corporate HR leader turned writer, speaker and consultant, Suzanne has spent more than two decades helping organizations navigate compliance, common sense and compassion.

In 2020, Suzanne entered improvisational comedy and learned the power of “yes, and.” She has since trained with Boutique Theatre Basel and The Groundlings. She now brings those principles into the room.

Pulse is built with her. She guides the cohort through the absurdity of work, starting on day one.

The kickoff

Yes, and

Listen

Serve

Fail with joy

Before the curriculum, the room learns to listen, respond, fail, and laugh together.

The kickoff

When you are laughing, you are learning

This is not a lecture about improv. You’re doing improv.

Suzanne gets the room moving with exercises built around the same skills HR leaders use every day: listening, responding, adapting, and working with other people.

Yes, and
Take what someone gives you and build on it. No shutting the idea down. No starting over.
Five things
Come up with five answers. Quickly. They don’t have to be good. Everyone else cheers while you figure it out.
Listen
You can’t plan your next response if you don’t know what the other person just said. Improv makes you pay attention.
Serve
Your job isn’t to be the funniest or smartest person in the room. It’s to help make the people around you better.
Fail with joy
Something will go wrong. Perfect. Laugh, recover, and keep going.

Then Suzanne brings it back to work.

Because HR rarely gets a script. Employees say unexpected things. Leaders change direction. Plans fall apart. You still have to respond.

You’ll laugh. You’ll learn. And you’ll practice what to do when you have no idea what’s coming next.

The kickoff: the gibberish TED talk

Brax tomena kel va

GESTUREEYE CONTACTPACEENERGYPOSTUREREACTION

You understood more than you thought

The kickoff ends at the table

Then we eat

Some conversations need more than sixty minutes and a calendar invite.

A long table, a beautiful meal, and the conversations you couldn’t have had before you laughed together.

Then the work begins. One theme a month.

Six months, one notebook

Month 1

Redesign the hr role

Decide what the senior HR role should own going into 2027, and what it should stop owning.

You leave with2027 HR Leadership Operating Map

Month 2

Learn the business

Move from HR fluency to real business fluency. Revenue, margin, operations, the board.

You leave withBusiness Model + Workforce Impact Map

Month 3

Ai and technology

Judge technology by the problem it solves. Become harder to sell to.

You leave withAI + HR Technology Decision Framework

Month 4

Build the business case

Turn an HR initiative into an investment decision the CFO can say yes to.

You leave withExecutive Business Case

Month 5

Cross industry intelligence

The cohort becomes the curriculum. Different industries, same workforce problems.

You leave withCross-Industry Benchmark Brief

Month 6

Operate like a c suite leader

Challenge, advise and contribute alongside Finance, Operations, Sales and the CEO.

You leave withExecutive Operating Plan

The room is the intelligence

The signal was never coming from the software. It was coming from the people in the room.

Who we are

Work, made human

E1B2 is a research-led collective built on one mission: work, made human.

We listen to the people doing the work, turn what we hear into intelligence, and build experiences that put it back in their hands. Pulse HR Intelligence is that idea, made for HR leaders.

Class 001 is invitation only

Class 001 has 35 seats. The value is the composition of the room, so every seat starts with a conversation.

Cohort: Class 001, Des Moines
Start the conversation: [Invitation contact]

PARTICIPATION, NOT OBSERVATION.